BaaS

PaaS enabled companies to focus solely on the backend and client application development. During this phase, applications and systems started to take a common shape. For example, almost every application requires a login, sign up, email, notifications, reporting, and so on.

Cloud providers leveraged this trend and started offering such common services as part of Backend as a Service, or BaaS. This enabled the companies to avoid reinventing the wheel, purchasing off-the-shelf products for common components. The management and uptime of such services are guaranteed as a part of Service Level Agreements (SLAs) by cloud providers.

Such an approach freed BaaS adopters up so that they could deliver rich and engaging user experiences, contributing to faster growth.